October 12, 2018
Where did our obsession with weightlifting begin? One could make a strong argument that it began with the Weider brothers. Joe and Ben Weider come from nothing but take their passion for fitness and the physical ideal as fodder to ultimately launch a health-targeted empire (despite many setbacks, Anti-Semitism, and threats of violence along the way). Ultimately, they find a kindred spirit in none other than Arnold Schwarzenegger, then an Austrian bodybuilder whose dedication to bodybuilding and what the brothers are trying to accomplish manages to link all of their fates together.