First air date
July 9, 2017
An unlikely partnership was born when successful record producer Jimmy Iovine decided to take a risk and broker an unprecedented deal with then unknown hip hop artist Dr. Dre, signing him to his record label, Interscope. Iovine and Dre would go on to change the cultural landscape, bringing gangster hip hop straight out of Compton to the forefront of the music industry and into mainstream popular culture. The duo would go on to build an empire together by creating the well known, three billion dollar brand Beats, which makes headphones and speakers.